As a business owner, you know all too well the importance of having a strong online presence. But what you may not realize is that has any bearing the success of your website has any bearing on the success of your business.
In fact, according to a study by HubSpot, 94% of first impressions are based on website design. That means that if your website is poorly designed or difficult to navigate, you're likely losing potential customers.
But it's not just the design of your website that matters. The content is also important.
According to Content Marketing Institute, 70% of B2B buyers consume content before making a purchase decision. That means that if you're not creating high-quality content that is relevant to your audience, you're missing out on potential customers.
So, what can you do to improve your website and make it more successful?
Here are a few tips:
By following these tips, you can improve your website and make it more successful. And that success will have any bearing on the success of your business.
Table 1: Impact of Website Design on First Impressions
Stat | Source |
---|---|
94% of first impressions are based on website design | HubSpot |
Table 2: Impact of Content Marketing on B2B Buying Decisions
Stat | Source |
---|---|
70% of B2B buyers consume content before making a purchase decision | Content Marketing Institute |
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